Darwin and Pride Hill Shopping Centres

The Darwin and Pride Hill Shopping Centres in Shrewsbury town centre commissioned Moo & Goo to continue on from the Fashion Event we produced for the Spring Summer marketing campaign bringing to life the Autumn Winter version of the AM:PM creative concept.

My role was to style the looks to best demonstrate taking an outfit from a daywear look to an evening look, with changes to certain items of clothing or accessories. Thus increasing desirability for a bigger breadth of product and in turn basket values from shoppers. In addition to styling the looks I wrote and presented the show content and designed the show structure, as well as liasing with the models, green room management and mannequin styling and dressing.

The event consisted of 8 choreographed dance routines culminating in a short presentation by myself at the end of each show. The presentations featured body shape and colour analysis hints and tips as well as my stylist advice on how the public too could create the look and take their looks from AM: PM.

The event also gained coverage in the Shropshire Star featuring the Laura Ashley Shrewsbury stores products.

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