AM:PM Fashion

River Island 2

I was thrilled to be asked back to launch the Spring Summer Fashion campaign for the Darwin and Pride Hill Shopping Centre, in Shrewsbury this year named AM:PM Fashion.

AM:PM Fashion was all about investment buys and taking your look from a daytime look right through to the evening. Think desk to bar, pub lunch to club… We used accessories and fab pieces from the fashion retailers from Darwin and Pride Hill Shopping Centres to create some fab looks for our dancers.

River Island Show

River Island Womens and kids wear and New Look Menswear

Mimi Topshop

Festival vibes from Topshop

 

River Island 2

River Island looks to take you from day out shopping to evening meal

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shhhhh backstage shots from the Marks & Spencer show

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Next Show back stage. Smile Mimi ;0)

Photo Credits: Darwin and Pride Hill Shopping Centres

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