The Crown Estate includes Silverlink Shopping Park Newcastle, Banbury Gateway, MK1 Shopping Park and The Coliseum, Ellesmere Port.
The Selfie Fashion concept enabled Moo & Goo and I to bring the AW16 trends available from the park’s retailers to the consumers in a vibrant way that drew attention back to the clothes but allowed the execution to feel relevant in the space available.
Through choreographed dance routines we positively disrupted shoppers days encouraging them to consider new ways to style their AW16 wardrobe and to try something new giving them styling hints and tips from my image consultant repertoire. I liased directly with the public answering any burning style questions as well as being responsible for styling the looks presented.
Coliseum Shopping Park, Ellesmere Port