A few weeks ago I had the absolute pleasure of being asked to work as a mentor to an up and coming stylist as part of The Fort Shopping Park’s #Fortstylist competition.
A Facebook competition was launched to find an up and coming stylist who would win the chance to be mentored by myself or fellow Image Consultant Emily Jayne.
My role as mentor was to advise and teach my winning young stylist all the tricks of the trade so that we could style The Fort’s Autumn Winter Fashion photo shoot which would go on to become the centre’s main advertising campaign. The winner also won the chance to write guest blogs and host fashion events in the coming months at The Fort.
My winner, Lydia, had only been in Birmingham 4 days and was mid way through Freshers Week shinanigans. But so excited was she at winning the competition she arrived at the shoot bursting with enthusiasm and an overwhelming desire to learn and soak up as much information as I could pass on.
No task was too much trouble or too much to ask, Lydia took instruction well and approached each part of the day with such tenacity that her attitude became quickly infectious.
I loved how positive she was, her eagerness to learn and that she clearly loved the idea of being a stylist. She was like a little ball of positivity and she made it such a delight to work with her.
The day previous to the shoot I took to the stores at The Fort Shopping Park and pulled together looks which demonstrated my brief for the fashion photo shoot.
I was tasked with styling looks which demonstrated pattern and print for one look and gothic glam/80’s high shine for those all important party season looks. Moss Bros, Next, River Island and New Look kindly provided the clothes that created my looks.
During the photo shoot I worked closely with Lydia sharing with her, what clothes I’d chosen for each brief. Why I had styled those particular looks, what was my inspiration and the research I’d undertaken prior to the clothes pull. There are processes to follow when you borrow clothes from retailers for photo shoots so I explained those and of course introduced her to my ‘stylist kit’ my box of tricks which goes to all my styling jobs with me which I believe she promptly text her mum saying she “needed”.
Lydia will feature as part of the final shots you will see featured around The Fort Shopping Park in Birmingham. We did have a little fun when we both starred in our PR shots (below) but as you can see from the final shots to be used in the ad campaign Lydia is much more photogenic than me with the most infectious smile.
Below are the published shots from the shoot as well as some behind the scenes shots, the ad campaign goes live this week I hope you like my looks as much as I do.